Paul Rand:
Part 1
Where most
European countries had become rubble and were completely destroyed in the
aftermath of the Second World War, the United States, despite their
involvement, were left unscathed. They experienced no financial losses. On the other
hand, American industries flourished, eventually becoming world leaders in the
global economy. The majority of European states had had their factories
destroyed and their companies bankrupt and they could not do much but lean on
America and depend on them to get back on their own two feet. A new age of
industrial growth had begun, prodigious and unrivaled to the one before it.
Fresh businesses started budding across the United States, soon becoming
multinational thanks to the cutting edge trends they set in their production of
commodities, providing services, and advancing in technology. As a result these
countries sought to be easily identifiable by donning an easily recognized sign
or symbol, and as a result many graphic designers took up the job to provide
such a thing. Many designers’ work had become popular and they had made a name
for themselves, one of them being the much celebrated Paul Rand.
In the year 1936, he had been recognized by a men’s fashion magazine called ‘Apparel Arts’. Through his self-employment he became active, producing the journal’s layouts. He had become known for the eccentric ways in which he designed the covers- they were not meant for the unwise; however they were not too difficult to understand. His editors saw a lot of potential in him and would leave him completely free in deciding what to design on each new edition’s cover. Eventually, he would be offered a full-time job and also an opportunity to work with ‘Esquire’ magazine as art director.
References:
·
Philip B. Meggs, Megg’s
History of Graphic Design, John Wiley & Sons, 2012, New Jersey
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