Post Modernism

Post Modernism

Post Modernism developed from critiques of architectural modernism in the 1970s. By the 1980s, visual art which criticized was also being referred to as ‘post modern’. Post Modernism started during the late 20th century that has spread across the entire world. The terminology of the word Post Modernism comes from artist that refused and reacted against the styles and practices of the actual modernism.

                   

Post modernism architecture uses more eclectic materials and styles with greater playfulness. Parody of earlier styles is a dominant Post modern trait. Another is the refusal to develop comprehensive theories about architecture and social progress. Modernism and the international style in architecture rejected tradition and embraced the innovations of the industrial capitalism.

 

Leading artists who worked at the style include people like Studio Dumbar, Rick Valicenti, April Greiman and more helped in producing works that encourage the movement. The Style avoids using something that was part of traditional Modernism and looked at previous movements such as Dada, Art Deco and Expressionism. Important things were fashionable at that time that aided motivate the art is the music of that period, the fashion sense, the idea of bright lively colors in products to make them more striking on the eye and also -revolution continuous by youths.

After World War 2, Modernism and positivism got an even bigger shoe as economic conditions enhanced for the middle class in many states. Jacking up the standard of existing on such a vast scale indirect that the ‘Machine Age’ was wrong. People came to expect new houses, televisions, dishwashers, toasters, vehicles and the other entire creature luxuries the contemporary age could shake out.

The Wet magazine was fixated on health and fashion topics where it was Greiman’s designs that signified all this in a front page. When observing at confident aspects within the image we can see that there are many shades composed together that shows difference in order to make some forms more significant than others, a sample is the relation of the yellow typography on the blue rectangle where it gives the word an important share of the work. There is also that idea of symetry giving a sense of direction at where the viewer should look, and there isn’t any free hand drawings to disturbe the simplicity  and symmetry of it. Roughly that is very stimulating in the design is that if we look at the upper left hand corner of the image just under the word wet there is a stepped feature which is found alot in Wolfgang Weignart who mentored April Greiman influencing her in the International Style and that of the New Wave.

Bibliography:

·       April Greiman | biography - American graphic designer | Encyclopedia Britannica. 2015. April Greiman | biography - American graphic designer | Encyclopedia Britannica. [ONLINE] Available at:http://www.britannica.com/EBchecked/topic/1080159/April-Greiman. [Accessed 30 January 2015].

·        Philip B. Meggs, Megg’s History of Graphic Design, 2012, John Wiley & Sons, New Jersey

Stephen Little, …isms Understanding Art, 2011, Herbert Press, London